Google Finance recently announced Google Investing Indexes. It’s an index based on keyword searches of the Google engine tied to an economic activity. For instance the Auto Buyers Index graphs the search terms “car, blue book, toyota, kelly book”.

What’s funny is how pervasive Yahoo Finance is. In the Google Finance and Insurance Index, “Yahoo” is one of the search terms. In the Google Investing Index, “Yahoo Finance” is used as a search term.

Yahoo still dominates the financial aggregation portals, with Google Finance lagging quite a bit. At least Google doesn’t try to hide this fact.