Porsche almost killed the 911 in the 1980′s – they saw the 928 and other models as the future of the brand instead of the rear-engined 911. However, a few insiders grew enough support to keep it going and saved the 911 from the history books. Now, Porsche acknowledges the 911 as the identity of the brand – as shown in this video released last week as part of their marketing campaign for the new 911. It arrives in dealers this spring.
If you’re wondering why there’s so much Porsche content in my blog, it’s probably because I recently retired from Porsche Report, my focused blog on the subject =)
The entire sportscar line at Porsche is being revamped. First it was the new 911 which is arriving in Feburary. Now it’s the new Boxster which debuted at the Detroit Auto Show. Porsche used the video above to show off it’s new curves. I like how the front and rear end is more differentiated from the 911. And also how the side scoop take a lot from the older (and also mid-engined) Carrera GT. Press pics are below.
While there have been a lot of test drive videos lately, this is the first head-to-head video I’ve seen. The R8 does admirably for an older car, and while people might not cross-shop the R8 against the 911, it’s probably people are considering a used R8 vs. one of the new Carreras which are the same price.
Porsche unveiled the new 911 at the Frankfurt Auto Show. In the past week, a number of auto journalists were given a chance to drive it for the first time. The reviews are in, and are mostly positive. While many people wonder if the increased wheelbase and track affect the handling, I think the most controversial change is the switch to electric steering instead of hydraulic. Having driving BMW’s new electric steering and not liking it, it remains to be seen if Porsche can make it work as well as the older system did in the 997.