Motor Trend did this video of these three cars in action. Definitely worth a viewing:

BMW Canada is offering two driving events that compare their 3-series against the competition. On May 27-30 and June 5-7 they will be heading to Downsview park and allow people two hours to test drive their car against the Audi A4, Lexus IS and Mercedes C-class. Granted, many of the competition cars will not be heavily optioned, and usually are run with very crappy tires, but it should prove to be a fun day. To signup go to their website.

First of all, to get this out of the way, there is no way that the Audi RS4 will win this comparision. Not only is it the most expensive car here, but it’s so expensive by such a wide margin that instead of the RS4 I would recommend getting one of the other sedans and a backup car like a hyundai. Yes, the price difference is that much. Audi – get your act together.

Price:
The C63 leads in the pricing category as shown below.
BMW M3 Sedan: $69,600 (also available as coupe: $71,300)
Audi RS4 Sedan: $94,200
Lexus IS-F Sedan: $64,400
Mercedes-Benz C63 Sedan: $63,500

In case you were wondering, in Canada we are still paying an enormous price premium on cars even though the Canadian dollar is at parity. What’s worse is that all of these cars were introduced after it went to parity last fall and have not been adjusted. Below you will find the US dollar prices and the Canadian premium (in brackets):

BMW M3 Sedan: $53,800 (29%)
Audi RS4 Sedan: $66,910 (41%)
Lexus IS-F Sedan: $56,000 (15%)
Mercedes-Benz C63 Sedan: $53,800 (18%)