Wow, the Fuji X100 is probably the sexiest digital camera to come out in quite a while. Details are being released ahead of Photokina, but it’s advanced compact cameras that everyone seems to be working on (Canon S95, Lumix LX5).

It features a 12MP sensor and a fixed f2, 35mm-equivalent lens. A new trick viewfinder allows viewing of image and display information.

UPDATE: It will be $1000 USD.

The S90 is a camera everyone has been waiting for Canon to create for quite some time. Small, compact and fitted with a bright f2.0 lens, it competes with the Panasonic Lumix LX3 and it’s Leica brethren. With it’s 28-105mm lens (f2.0-4.9), it offers a wider telephoto range than the LX3 but not as bright. Stil, the differences should be minimal and it seems to be about $100 cheaper than the LX3.

A unique control is affixed to the base of the lens. A control ring that can be turned to change various settings on the camera, depending on what mode is selected. It harkens back to the days where you used the ring on a lens to set the aperture.

No Canadian pricing was announced. It should be in stores in late September.