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hero-intro-20090608If you’ve been lamenting that you can’t get an iPhone because you are with Bell or Telus, next week everything is going to change. On Nov. 4th, Telus starts selling the iPhone, and Bell will follow suit.

Prices are exactly the same as Rogers, and come with a 3 yr contract. There is a non-contract price but I don’t think many people will be willing to go for it.

  • 8GB 3G for $100 or $600 without contract
  • 16GB 3GS for $200 or $700 without contract
  • 32GB 3GS for $300 or $800 without contract
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The new network has been announced, and even the iPhone has been announced. But the full list of smartphones that Bell is selling to use on their fancy new HSDPA network has leaked out by Boy Genius Reports:

  • LG Xenon: $89.95, $289.95
  • Samsung Impact: $79.95, $279.95
  • Samsung Omnia 2: $349.95, $549.95
  • Apple iPhone 3G 8GB $399.95, $599.95 — probably $149 after in store rebates
  • Apple iPhone 3GS 16GB: $499.95, $699.95 — probably $199 after in store rebates
  • Apple iPhone 3GS 32GB: $599.95, $799.95 — probably $299 after in store rebates
  • BlackBerry Bold 9000: $399.95, $599.95 — probably $149-$199 after in store rebates
  • BlackBerry 9700: $399.95, $599.95 — probably $249 after in store rebates
  • Nokia 2730: $29.95, $119.95
  • Nokia 6350: $49.95, $249.95
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According to this article by the Globe and Mail, Bell and Telus may soon announce the availability of the iPhone to their customers. This is a boon for existing customers that have wanted the iPhone but haven’t switched to Rogers yet.

While this is great news for Bell and Telus customers, I think this will play out more of a retention strategy than a new customer acquisition strategy. Many of the pro-iPhone users have already left Bell and Telus for Rogers, by offering the iPhone, they will prevent more from leaving. Likely they will match the Rogers price, rather than beat it, in order to lock all users onto new 3 year contracts, right before Wind Mobile goes live. I bet the top benchmark at all three companies will be percentage of customers on long-term contracts, which will try to prevent people from leaving based on price competition from new entrants.

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