The blogs have been noticing the switch in Apple’s references to their latest smartphone. Instead of the “iPhone 3G S” they used during launch, the nomenclature has recently been changing to “iPhone 3GS”. It’s a small change, but somewhat significant. Why would Apple make a major change to the naming of a product after it’s launch? My theory is this: Google.

Search engines work by using search terms. And by using Google to search without a space is a much more specific search and brings up more accurate references to the proper phone. Search for “3G S” and the results will include references to both the old version and the new version. The fact that Apple’s site is slowly reverting to the search friendly term on their own website seems to indicate a recent change has happened regarding the branding.

The better thing to do would have been to create a new name entirely, dropping the 3G or adding a word to it. But we’re stuck with it now. Or at least until next July when iPhone 4.0 comes out.

One of my favorite mobile blogs, Boy Genius Reports, just found out the non-contract price of the new iPhone 3G S.

• $799 32gb
• $699 16gb

Those of you that committed to 3 year contracts for the iPhone 3G better save your pennies.

Let’s get this out of the way first, it’s available on June 19th at Rogers. Unfortunately Rogers has not updated their website with any description and they did not lower the price of the old 3G to $99 like AT&T did.

Although the outside isn’t much different, inside there are many changes both in hardware and software. A better processor and memory are suspected, but not confirmed by Apple at the WWDC today. Instead they focused on showing off the new functionality of the iPhone and iPhone OS including:

• Faster applications (new CPU and memory?)
• Records video
• 3MP camera with autofocus, autoexposure and white balance control
• Voice Control (including voice dialing)
• Compass
• Cut, Copy & Paste
• MMS
• Search
• Tethering
• Voice Recorder
• Nike+

See the guided tour at the Apple website for a very lengthy tour of the new phone.