. Looks like the reporters “notes” got published to the website.
11
Launched in euriope china india austrlai and other smaller markets. A ywear ago. European. Car markety very demanding how consumers evalautate. They arepelased chinma team.. elate success from sales point. Execeeded compact….
Mike.
First major new car since bankruptcy. Designed wel.
“I blrire everything has to be ahome run. Serious contender.
Safe to say otrherm jaor evolume player we’re being very aggressive.
Numbers. Market diffent place/ well north of 4000,00n ann uallty in first ful year globally. We knew we had a hoem rungin cioming into the cdn market.
We don’t like.
Our gaol is to be a sriusp layerrt there’s a new kid in town and che cruze will be amjro player.
First month 125 per cnet of aggressive number.
Oct. 25.
Designed closed launch plant starts contained vehicles could timed everyone cars.
Oct. 25
Kev said launch is the biggest in the company’s history in Canada. It seems that’s a lot. After all for many years until recently, you were the biggest annual advertiser in Canada. Can you quantify the size of the launch in dollars and what you are actually doing with the money ?
critical to changing and improving perceptions for whole small car lineup chevoroelt brands for Chevrolet comparrt cars. Aveo Sonic change will be producedcin north America Aveo next year and Spark 2012 (where build) other Daewoo cars ?
Has to be a homer run ?
How long in other countries ? history Number ?
why sop long to bring here ?
When did the launch start ? Cars in stores when ?> up against the Focus now and Civic next years Need to gain traction ?
it isn t specif marketinfg program but if aour delaers electe to do co many have borught compeitige products. Some competitor buiodl great in mind of consumers made is earkleir to ocnmpare who want ot .
Look preedty good… civic collar and mazda3 new focus. [art of luanc hj plan.
14,995 and very completely low to mid 20s 25 nicely oppaotined. Best in competionm . show best nbew .
movable site web site.
to cruyze mobile site crux ,gm.
major enhanced we bruser to lead cnda industry.
“You can expect us to continue to pump the pump handle.”
Explain serious extension of the campaign to other languages.
What are you doing on line to capture tech savy consumers.
we exeptenbded this campaign in cda in fench active in chionese nad south asian lanugauares tv print and on line.
incentives. Car commanding value and msrp without incentives.
they’re blown away in side by side comparison. Looks freshest, inside, they are nothing short of lclobwn away how premium in apperarence it is.
tights first and finish. Ergonic comfort. 10 air bags. Rear eat. Many consumers respond I would expect this to be the interior for an enrty leevlsd luxury car.
We’be bveem [;eraserm;uy sussp[rrised that vchtey have been overwshelem7y6 by trasaffic I/
I’ m not in the market for a car but ive seen the ads and I just see want to … what it’s like.
comemricals. We’ve nwever had an ad comapaign with suchc impact.
froim own study unaided awareneww set new bench markwes suxxuseycfukll in internal;t fuel efficient, safe award winnign new air bagas stronglty reinforce chev refinerces as strong comeptary brands. Progressive modern contepary brand.
it a signel of the new Chevrolet.
cruze stragetic insisits bron from.
we knew had a successes in coutnrreis from comping from
messge fuel econym saty wanrnty coverage meassage importsant to ocnsume4rs to cda.
chev viewed . story to tell. Strongsstratic foundation.
new crative tehcnifiq no one doen execrcised.
multi cultrtural of people featured in aeds much more urban in work tone is optimisitic and real all faces has a story to tell.
faces. Real faces that epopel can identify with. Interesting film clips in ads. Face is everty person told something different far more mesaages that what basis advetrtising say s you can get away with. Experesssion what we;’dre wearing. There’s a lot car. Most commercials 27 ads running footage.
helps uidentify .
impactful music sound track energy and optimism when it borke thru people wouild like to listen theat. Tight rope. Grammy nominated.
foudnatio nfo a great tv ad criticial importanbt to extend all media.
creastive look flaover and feel extended elment grate pride overall lteam done. Most synergic creative stargicv biond camapcing outdoor prints gm cas radio our domiantio nfo younge bloor subseaay station. Go treainc sat Union station acrtticiies in scolial m Chevrolet ut tube channel lauch Chevrolet face book page.
‘ the only ine mdeai . the borchoure showroom book take home. 30 to 40.
augumenta reality feature consumers experience in #da whoelk the vakc cover the cbrochure up to camra on computer brings to life 3d cruze tyou can rotatelty and look at.
ip[ad app for the cruze laerge part of brphchuire.
in key cities of montl vancoure vernad and Toronto radio protmotio nchum fm oct 25 studie three host. Launcjh of car and protonmiotn of centre. Four weeks Friday cars.
launch day in yong dundas square. Cruze cruze world full days.
cda’ times square/
brekafasat television. Crusie world gloe car sititng on top. Ten air bagsd flat.
So what did you do to give it a good lift ? Is there a word you use to describe that ?
onlince chrt cruise sction cruise hub ernable connect to all content. Globally imrpovemn.
real; reaction. Utube cahnnel. Face book. Social spaces.
When we planenec 230120 no one planning obvejctive was the o make chrolet cruse to be the best laucnhh e ver done. Eveyhtign goen flaweawelles. Threateh in tornot cinicopelex unique 60 second version of ad playing. Essential uniqe film. More music. No voiceover. Entertained starting ad .
100 per cent mclaren mchanghon agency partnert.. top to sou to bootm. Creative development.
Response data. Sales in first few months ? Against Compare to start of Cobalt ? lessons learned from mistakes or good execution for that car
what are you doing differently ? Are any dealers putting the Cruze up against the Corolla and the Civic ? will ask dealers ?
Are you going to do in ads ? If so send.
Emphasis on safety and creature comforts ? Price ? Starts MSRP fully loaded before taxes ?
? with value-priced safety and creature comforts before ads for Focuses and Civics again crowd the airwaves.
Projections for sales. In view of monthly output of 20,000 in Lordstown, that would equate to about 24,000 a year here. Can this car eventually surpass or dislodge the Civic or Corolla or any of the other top five ?
What other small cars or compacts in your lineup ?
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