Unfortunately, if you bought a Windows PC for the back-to-school season, you will miss the new “ultrabooks” which are coming in October and November. Ultrabooks are a concept pioneered by Intel and are being created to combat the Macbook Air’s key features and, most importantly, pricepoint. When the original Macbook Air came out in 2009, it was one of the most expensive Macbooks around – it’s thin design, low power use and speed SSD drives were out of reach for the average customer. Last year, when the Air was refreshed, it came at a juicy $1000 price tag – and sales boomed.
The Ultrabook concept mimics the super-thin design of the Macbook Air and promises a sub-$1000 pricepoint. Various models have been announced already and more are on the way. Most are THINNER than the Macbook Air.