According to this article by the Globe and Mail, Bell and Telus may soon announce the availability of the iPhone to their customers. This is a boon for existing customers that have wanted the iPhone but haven’t switched to Rogers yet.
While this is great news for Bell and Telus customers, I think this will play out more of a retention strategy than a new customer acquisition strategy. Many of the pro-iPhone users have already left Bell and Telus for Rogers, by offering the iPhone, they will prevent more from leaving. Likely they will match the Rogers price, rather than beat it, in order to lock all users onto new 3 year contracts, right before Wind Mobile goes live. I bet the top benchmark at all three companies will be percentage of customers on long-term contracts, which will try to prevent people from leaving based on price competition from new entrants.
Tags: Apple, Bell, gsm, HSDPA, hspa, iPhone, Telus
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