The blogs have been noticing the switch in Apple’s references to their latest smartphone. Instead of the “iPhone 3G S” they used during launch, the nomenclature has recently been changing to “iPhone 3GS”. It’s a small change, but somewhat significant. Why would Apple make a major change to the naming of a product after it’s launch? My theory is this: Google.
Search engines work by using search terms. And by using Google to search without a space is a much more specific search and brings up more accurate references to the proper phone. Search for “3G S” and the results will include references to both the old version and the new version. The fact that Apple’s site is slowly reverting to the search friendly term on their own website seems to indicate a recent change has happened regarding the branding.
The better thing to do would have been to create a new name entirely, dropping the 3G or adding a word to it. But we’re stuck with it now. Or at least until next July when iPhone 4.0 comes out.
Tags: 3G, 3g s, 3gs, Apple, iPhone
Entries (RSS)